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The DeSoto
TheDesoto-TheJewelOfBroadStreet-opt

About the Historic DeSoto Theatre

History

In early 1928, O. C. Lam, owner of Lam Amusement Company, laid plans to construct a new movie theater in Rome, Georgia, modeled after New York’s Roxy. It was the first venue in the South designed and built as a “talkie” for sound films.
When the DeSoto opened in August 1929, it was one of the seven largest movie venues in Georgia.
It was an instant success and the pride of Rome. The Historic DeSoto Theatre Foundation maintains and preserves this legacy for future generations.

About the Historic DeSoto Theatre Foundation

The Historic DeSoto Theatre Foundation is a non-profit organization established in 2008 to secure the future of the iconic 1929 theatre in downtown Rome.
We are committed to preserving the tradition and legacy that is the Jewel of Broad Street. It is our mission to usher in the movie house that introduced us to “talkies” into the age of “selfies” and social media.
Next year, the DeSoto Theatre will celebrate 90 years of downtown entertainment, and stand alone as the archetype of Rome’s once-thriving arts district.
 

 

DeSoto Theatre
Facade-before
Facade

Help us Keep the Jewel of Broad Street Shining Bright.

Please donate to our Annual Fund. Your Donations not only help us to complete the restoration of this cherished landmark, but also to see the DeSoto once again be a modern performance venue able to attract world-class acts to Rome.