THE DESOTO IN THE NEWS
Our preservation efforts are often recognized by local and regional media. Below are some of the highlights of the media coverage we have received through the years during different stages of renovation of our historic building.
OCTOBER 30, 2019
THE MOST BEAUTIFUL MAIN STREET IN EVERY STATEBroad Street in Rome, Georgia, was selected by this national publication as the most beautiful in the state of Georgia, and a picture of its landmark DeSoto Theater was selected to represent the street and the state.
DESOTO THEATRE HOSTS ICONIC FIRST LADIES OF SOUL AND JAZZ
Myrna Reynolds comes to the DeSoto as part of a five-city tour of Georgia sponsored in part with a grant awarded to the DeSoto by the Fox Theatre Institute, to help historic theatres revitilize communities.
RECREATING A PREMIERE FROM 1939
COOSA VALLEY NEWS.COM:
PUBLIC INVITED TO RECREATE HISTORIC DESOTO THEATRE PHOTO
The photo recreation will be followed by a “Party Like it’s 1929” reception and celebration ceremony. An excerpt from the first film shown at the DeSoto, The Rainbow Man, will be followed by a sneak peek at a locally produced film, Tate's Hell.
HISTORIC PRESERVATION COMMISSION PARTNERS WITH HISTORIC DESOTO THEATRE FOUNDATION
Experts will highlight what the future of preservation in the state will look like. Speakers include: Bettijo Cook Trawick and Rodney Mims Cook Jr., Save the Fox; Leigh Burns, Fox Theatre Institute; Sarah Rogers, GA HPD; Mark McDonald, The Georgia Trust for Historic Preservation; Paul Pierce, Springer Opera House; Dr. Lydia Simpson, MTSU Center for Historic Preservation; Jessica Reynolds, DCA; and Connie Tabor, City of Toccoa. Local architect Mark Cochran will moderate the symposium.
HISTORIC DESOTO THEATRE IS JEWEL OF THE ARTS IN ROME
This thorough article by RN-T's Doug Walker features the completion of the new Fire Alarm System installed with a grant from the Fox Theatre Institute and a donation from Parker FiberNet. It also summarizes several years of improvement so the DeSoto and highlights the historic theatre's importance to the arts in Rome.
GPB/NPR - ON SECOND THOUGHT (RADIO):
DESOTO GETTING PRESERVATION UPGRADES
Listen to this interview with Tommy Lam, grandson of original DeSoto Theatre owner O.C. Lam, and currently an interior design advisor to the DeSoto.
ENCORE ATLANTA: GROWING FOX INSTITUTE SENDS EMERGENCY FUNDS TO GEORGIA THEATRES
Growing Fox institute sends emergency funds to four Georgia theatres,and one of them is the DeSoto.
ATLANTA BUSINESS CHRONICLE:
ATLANTA'S FOX THEATRE TO BE SUBJECT OF GEORGIA PUBLIC BROADCASTING DOCUMENTARY
GPB says “the story of the building itself is just as entertaining as one of the many shows the theatre hosts." The documentary includes the work FTI is doing to help restore the DeSoto and other historic theatres.
FLOYD COUNTY REINVESTMENTS AND OPPORTUNITIES
Manufacturing, tourism and a bustling downtown: Greater Rome's Chamber of Commerce Jimmy Byars and Al Hodge mention the Chamber's annual conference, Confluence, that brings in national and international speakers to Rome’s Historic DeSoto Theatre to showcase new advances in technology and software.
NEW DETAILS EMERGE WITH PAINT
Details of the DeSoto's facade emerge as the building goes back to gray, a color similar to when the marquee was added in the 1940's.
TOP OF SHOW:
A picture of the wires on fire on the back of the DeSto was includes as one of at least 18 theater fires this year alone.
LINK TO ARTICLE
THEATRE FIRES AREN'T A THING OF THE PAST
DOWNTOWN DEVELOPMENT AUTHORITY BACKS DESOTO RESTORATION
The DDA approved a $2,500 Business Improvement District grant, will be part of a match for a $20,000 tourism grant from the Georgia Department of Economic Development.
New carpet is the next step in the DeSoto Theatre restoration; catering kitchen and concessions are also slated for improvements
LINK TO ARTICLE.
NEW CARPET IS NEXT STEP IN DESOTO RESTORATION
DESOTO SEAT REMOVAL GENERATES PRICELESS MEMORIES
The old seats brought in $1250 during the successful workday and left theater ready for the installation of new seats.
V3 MAGAZINE (pp 38, 39, 41):
UNSILENCE OF THE LAMS
Though the years, things were patched up here and there... "But if the venue were ever to return to its former glory, a full-scale renovation would be the order of the day."
HISTORIC THEATERS REOPENING
IN SMALL GEORGIA TOWNS
“When you actually see them investing hundreds of thousands of dollars in restoring something that’s intergenerational -- it’s been here for a long, long time -- so they’re investing in the culture, in the ebb and flow of the people here...” (about the DeSoto)
ROME NEWS-TRIBUNE (Video)
FIRE BREAKS OUT AT HISTORIC DESOTO THEATRE
The video (below) shows the fire department arriving at the DeSoto Theatre to put out flames caused by an electrical fire after a storm. Damage to the DeSoto's electrical system surpassed $40,000.
CHURCH BUYS PROPERTY ADJACENT TO DESOTO THEATRE
“We care about the historical significance of the DeSoto, and that’s part of the reason ...why we like buying a building that’s right next door to it and we can attach to it.” The church expected to spend close to $250,000 for renovations to the White Rabbit building on top of the $530,000 purchase price
RESTORING A SENSE OF COMMUNITY
Though the DeSoto isn't mentioned, the president of the Georgia Trust for Historic Preservation says, “Theaters are the centerpiece of our downtowns. We try to include a theater on our ‘Places in Peril’ list every year because all too often, as these theaters go, so go the downtowns.”
DESOTO RENOVATION BRINGS ACCOLADES
The Historic DeSoto Theatrer Foundation was honored by the Georgia Trust for Historic Preservation for the foundation's efforts to renovate the DeSoto Theatre.
FOX THEATRE TEACHES RESTORATION
An article about the FOX Theatre Institute highlights their role in helping the DeSoto with its vestibule restoration project.
RESTORING GEORGIA, ONE THEATER AT A TIME
The DeSoto Theatre is mentioned as one of the 15 projects chosen by Atlanta's Fox Theatre Institute for restoration help. Nearly half of the more than 350 historic theatres that existed in the 1950's have been demolished.
HISTORIC DESOTO GETS A MAKEOVER
The DeSoto is selected by the Fox Theatre Institute as one of 15 theatres in Georgia to receive preservation aid and operations expertise.